BLOGS

3rd Oct 2025

Seasonal CRO: How to Optimize Your Website for Festive Sales

Festive seasons whether it’s Diwali, Christmas, Black Friday, or New Year bring a surge in online shoppers ready to spend. In fact, research shows that holiday shopping contributes 30–40% of annual revenue for many e-commerce brands. But here’s the reality: only 2–3% of website or app visitors actually convert into paying customers on average. That means during peak festive traffic, 97 out of 100 visitors leave without buying anything.

26th Sep 2025

Cleaning & Preprocessing Your Marketing Data

Devansh Singh

Marketing data is messy; there's no polite way to put it. Whether you’re pulling reports from Google Ads, Facebook, CRM systems, or offline sales, the data usually comes with duplicates, missing values, inconsistent formats, or even outright errors. Before you can run attribution models, Marketing Mix Modelling (MMM), or customer segmentation, your data needs to be clean, structured, and reliable. Think of it as prepping ingredients before cooking. If the vegetables aren’t washed and chopped properly, the final dish won’t turn out right.

19th Sep 2025

Cloudflare Integration with Google Tag Manager

Yashvi Engineer

Ad blockers and privacy restrictions can cause you to lose valuable website data, but there's a smarter solution. Cloudflare’s new Google Tag Gateway feature helps you regain visibility by routing your Google Analytics and Ads tags through your own domain. This makes them look like trusted first-party requests, reducing the chances of being blocked by browsers. This means more accurate tracking, improved site speed, and stronger privacy compliance, all with a quick setup and at no cost.

12th Sep 2025

Google AI Max: Smarter Search Campaigns With Greater Control

Tanu Singh

Google continues to evolve search with AI, making it easier for users to ask, discover, and find exactly what they need. With AI Max for Search campaigns, advertisers can now leverage the latest AI-powered features to enhance performance while maintaining control. From tools like Google Lens, AI Overview, and AI Mode, Google AI is designed to understand user intent better. AI Max brings this power directly to Search campaigns, helping marketers unlock new opportunities with more relevance, better targeting, and higher efficiency.

5th Sept 2025

Design Smarter in Looker Studio: Freeform vs Responsive Structure

Sakina Furniturewala

Ever spent hours perfecting a dashboard on your big screen, only to open it on your phone and think, “What happened here?” We’ve all been there. For years, Looker Studio gave us a blank canvas and said, “Go wild.” And oh, we did. Overlapping visuals, pixel-perfect alignments, and branded masterpieces, we loved the creative freedom. But here’s the catch: what looks like art on a 15-inch monitor often turns into a puzzle of tiny, unreadable charts on smaller screens. To solve this, Looker Studio introduced two powerful layout modes: Freeform Layout and Responsive Layout. Both are excellent, but they shine in different scenarios. The real skill is knowing when to use which.

22nd Aug 2025

Seamless Data Flow for Marketing Automation: Building Powerful Pipelines

Atharva Tandale

In today’s digital-first world, marketing is no longer just about creativity, it’s about precision, personalisation, and data-driven decision-making. Marketers use dozens of platforms, CRM systems, ad platforms, analytics tools, e-commerce stores, and email automation software to reach and engage with customers. But without a data pipeline to connect these tools, insights remain siloed and automation falls short.

8th Aug 2025

GA4 Measurement Plan: What It Is, Why It Matters & How to Build One

Shubhangi Chauhan

With Google Analytics 4 (GA4) offering a more flexible and event-driven model than Universal Analytics, having a clear measurement plan is more essential than ever. A well-crafted GA4 measurement plan ensures you’re tracking the right data to support your business goals, without getting overwhelmed by noise or missing out on key insights.

1st Aug 2025

GTM Setup Errors And Solution Guide To Fix (Part 1)

Hitesh Chauhan

Google Tag Manager (GTM) is a robust tool designed to manage tags and tracking codes across both websites and mobile applications. It serves as a centralized tag management system that enables the deployment of multiple tracking codes and facilitates data sharing with platforms like Google Analytics, Google Ads, SA360, Facebook/Meta, Snapchat, and many others.

25th Jul 2025

A Modern Guide to Marketing Mix Modeling (MMM) with Google’s Meridian

Jay Joshi

Marketing Mix Modeling (MMM) is a powerful tool that helps marketers understand how different channels—like TV, digital, or print—contribute to business performance. At its core, MMM is about measuring the return on investment (ROI) from marketing activities and using those insights to make smarter budget decisions.

21st Jul 2025

CRO Mistakes to Avoid in 2025: What’s Killing Your Conversions (And How to Fix It)

Riddhi Ranpura

In the fast-paced world of digital marketing, traffic alone doesn’t drive results conversions do. But even with high-quality traffic, many websites still struggle to turn visitors into leads or customers. Why? Because common CRO (Conversion Rate Optimization) mistakes are silently killing performance. As user behavior evolves in 2025, your CRO strategy must evolve with it. In this blog, we break down the top mistakes brands make and how to fix them for higher ROI, lower acquisition costs, and a better user experience.

11th Jul 2025

Conversion Modeling in CM360 & DV360: The Future of Accurate Measurement

Sanket Banerjee

Conversion modeling — a powerful solution built into Google Campaign Manager 360 (CM360) and Display & Video 360 (DV360). This blog unpacks how Google is using advanced modeling techniques to fill measurement gaps, ensure data accuracy, and empower smarter bidding — all while staying privacy-compliant. Let’s explore how it works, why it matters, and how you can harness it for better campaign performance.

4th Jul 2025

Understanding the GA4 Cookie Update: What’s New and Its Impact

Akanksha Porwal

Google Analytics 4 (GA4) is designed to provide a more flexible, privacy-conscious approach to tracking user interactions across websites and apps. At the core of GA4’s tracking system are cookies, which play a crucial role in managing sessions and identifying users.