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17th Apr 2024

Mastering Conversion Rate Optimization (CRO): Strategies to Transform Browsers into Buyers

In the digital marketplace, attracting visitors to your website is only half the battle. The real success lies in converting those visitors into customers—a process known as Conversion Rate Optimization (CRO). CRO is the systematic approach to increasing the percentage of website visitors who take a desired action, be it making a purchase, filling out a form, or subscribing to a service. This comprehensive guide will delve into the intricacies of CRO, offering actionable strategies and insights to help you transform casual browsers into loyal customers.

8th Apr 2024

Navigating the Power of Calculated Metrics in Google Analytics 4: A Deep Dive

Anshul Dhurandhar

In the ever-evolving landscape of digital analytics, Google Analytics 4 (GA4) has introduced a paradigm shift in how data is collected, analyzed, and utilized to drive decision-making. Among its suite of advanced features, calculated metrics stand out as a pivotal tool for marketers, analysts, and business owners seeking to tailor their analytics for deeper insights. This comprehensive guide explores the intricacies of calculated metrics in GA4, offering insights into their creation, application, and strategic importance for businesses aiming to harness data-driven insights

9th Apr 2024

Unveiling the Power of Server-Side Tagging: A New Era of Web Analytics

Anshul Dhurandhar

The evolution of web analytics and digital marketing has ushered in a new paradigm with the advent of server-side tagging. This innovative approach shifts much of the data processing and collection from the client-side (user's browser) to the server-side. This transition is not just a technical overhaul; it's a strategic move that enhances data privacy, improves website performance, and offers a more secure way to handle data. In this detailed exploration, we'll dive deep into what server-side tagging entails, its benefits, challenges, and how it compares to traditional client-side tagging.

4th Apr 2024

A/B Testing Unleashed: Crafting a Path to Ecommerce Website Excellence Part I

Akanksha Porwal

Marketers are making continuous efforts to make consistent rise in user engagement interactions with websites. There are multiple techniques useful to get prominent results by optimizing conversion rate. A/B testing for CRO (Conversion Rate Optimization) provides valuable insights as to what resonates best with audience, enabling data-driven decisions and much more to improve key performance indicators.

3rd Apr2024

Gearing up for the End of Third-Party Cookies: How to navigate the Cookie-less Future?

Atharva Tandale

If your site uses third-party cookies, it's time to take action as we approach their deprecation. To facilitate testing, Chrome has restricted third-party cookies for 1% of users from January 4th, 2024. Chrome plans to ramp up third-party cookie restrictions to 100% of users from Q3 2024, subject to addressing any remaining competition concerns of the UK's Competition and Markets Authority.

2nd April 2024

Step-by-Step Display & Video 360 Troubleshooting Guide

Ashwani Singh

Running campaigns on Display & Video 360 (DV360) can be a great way to connect with your desired audience and achieve your marketing goals. However, just like any digital advertising platform, DV360 campaigns can sometimes run into issues that affect how well they perform.

1st Apr 2024

Unleashing the Power of User ID in Google Analytics 4: A Comprehensive Guide

Anshul Dhurandhar

In the dynamic world of digital analytics, the ability to understand and track user interactions across various touchpoints is paramount. Google Analytics 4 (GA4) introduces a powerful feature called User ID, offering businesses a way to unify user data and gain deeper insights into user behavior. In this comprehensive guide, we will delve into the intricacies of User ID in GA4, exploring its significance, implementation, and the transformative impact it can have on analytics.

27th Mar 2024

Exploring Beyond Google Analytics: Unveiling Powerful Alternatives for Comprehensive Analytics

Anshul Dhurandhar

Google Analytics has long been a cornerstone for businesses and website owners seeking insights into user behavior, traffic sources, and overall website performance. However, in an era where data privacy concerns are escalating, and diverse business needs demand more specialized analytics, exploring alternatives to Google Analytics has become a prudent strategy. In this comprehensive blog, we will delve into a range of robust alternatives, each offering unique features and advantages that cater to specific analytical requirements.

13th Mar 2024

Pros & Cons of Facebook Campaign With 7-Day Click Attribution Setting Compared to 1-Day Click

Rajneesh Dhiman

Choosing between a 7-day click and a 1-day click attribution setting depends on the specific goals and characteristics of the advertising campaign. Advertisers need to consider the nature of their products or services, the typical customer journey, and their preference for immediate versus more comprehensive insights.

11th Mar 2024

Effectively Narrow Down and Strengthen DV360 Campaign Optimisation

Ashwani Singh

Ever felt lost in the world of online ads? It's like trying to find your way through a maze! But Fear Not, there's a helpful technique for Narrowing Down Targeting which leads to Strengthen the Display and video 360 Campaign Optimisation. Think of it as a map guiding you to spend your ad budget wisely and hit your goals. It gives you tips on how to make your ads perform better.

05 Mar 2024

Mastering App Conversion Tracking: Unveiling GA4's Power

Shubhangi Chauhan

Running ads campaigns for your mobile app is an excellent way to drive user engagement, boost downloads, and increase revenue. However, to ensure the success of your campaign, it is crucial to track your app conversions effectively. In this blog, we'll explore various tracking methods, identify the best alternative, and highlight common mistakes people make in this process.

21st Feb 2024

Decoding Data Thresholding in GA4: A Marketer's Guide

Shubhangi Chauhan

The transition from Universal Analytics (UA) to Google Analytics 4 (GA4) has been both exciting and, at times, bewildering for marketers. One of the mysteries that GA4 introduced is "data thresholding." This concept has left many scratching their heads, unsure of how it works and what it means for their data. In this blog, we aim to demystify data thresholding, providing you with a clear understanding and enabling you to make more informed decisions about your business's analytics.