Google Analytics 4 (GA4) provides a range of customization options and helps you to gain deeper insights into your website or app's performance. Here is an example of a customization report you can create within Google Analytics 4 on their standard reporting!
Right now, the default formation of GA4's standard event report looks like the image below:
Default GA4 event report
If I say that the below image is also a standard event report of GA4 report. Would you agree?
Default GA4 event report after customization
And the default engagement overview formation of the GA4 looks like the below image:
Default GA4 engagement overview report
And, would you believe that the below image is also an engagement overview report of the GA4!
Default GA4 engagement overview report after customization
Yes, we can make changes in the GA4 standard as well as overview reports(apart from the explore report) as per our client's requirements, for example, you can create your own custom standard or overview report, and you can modify or apply different types of filters in the report, etc.
Let's take a reporting look and learn how to customize the standard or overview reports as per the business provisions.
There are basically, two types of reports that we can customize default reports besides custom reports of explore section in GA4
In GA4, the pencil icon is used to edit the report. When you hover your mouse over a report, you will see a pencil icon appear in the top right corner of the report. Clicking on this pencil icon allows you to edit the report and change its customization.
After clicking the pencil icon, you can edit the report name, description, date range, and other customizations. You can also add or remove dimensions and metrics, change the layout of the report, and add charts or graphs to the report, etc.
Things to know to use customization feature:
In selected reports, GA4 provides only one dimension from an analysis point of view, however, we can add all available dimensions in the Customization section of the report
bar chart report
Overall, GA4 provides a lot of flexibility in terms of report customization, allowing you to get the insights you need to make informed decisions. For any queries related to Google Analytics 4, please feel free to contact us and ask your questions. We are just one click away!
Stay tuned for more new features of GA4!!