Case Study

GA4 Enhanced Ecommerce Implementation Using GTM and Shopify Integration


The client was unable to track data for resale products put on the upsell products bought through third-party interfaces in Shopify


AnalyticsLiv's cutting-edge approach was to develop a custom library that integrates seamlessly with Shopify's liquid files. The custom library includes Enhanced Ecommerce dataLayers and snippets to fetch product values dynamically on Shopify product pages, providing the client with more accurate purchase tracking and enabling in-depth data analysis


We successfully implemented 90% of purchase events, with the exception of UA, which is at 70% and all GA4 enhanced ecommerce events and Shopify parameters are being successfully sent to GA4