Data Collection

Based on the principal of “Begin with the end in Mind”, create measurement frameworks, data architectures to help businesses achieve comprehensive collection of data points for gaining access to objective information about the Business KPIs. Track your customer’s movement and actions to understand user interaction and experiences, and to attribute conversions accurately.

Solutions Offered​

  • Implementation Audit & Recommendation
  • Form Field Implementation
  • Google Tag Manager Clean Up
  • Conversion Pixel Tracking
  • Enhanced eCommerce Implementation
  • Custom Dimensions & Metrics
  • Cross-Domain Tracking
  • DataLayer Snippet Creation
  • Goals & Events Tracking
  • Google Analytics 4 Configuration
  • Integrating online & offline data
  • UTM Tracking & Implementation
Data Reporting

Measurement Plan implemented helps in reporting the data to various Analytics and Advertising platforms.

Analytics Platforms: Google Analytics, GA4, Mix Panel, Exponea, Firebase

Advertising Platforms: Facebook, Google Ads, DV360, CM360, SA360, LinkedIn, Snapchat, TikTok, Twitter, Reddit, Verizon, Taboola, Outbrain & more

Solutions Offered​

  • Google Analytics Configuration
  • Google Analytics Audit
  • Enhanced eCommerce Reporting
  • Supermetrics & Other Paid Connectors
  • Custom Channel Grouping
  • Audience Metrics Reports
  • Facebook Ads Reporting
  • Google Ads Reporting
  • Google Marketing Platform Reporting
  • Google Data Studio Dashboarding
  • A/B Testing & Heat map
  • Campaign Analysis Reports
Insight Generation

Data from multiple sources after being reported, is visualized and analyzed for generating actionable insights.

Solutions Offered​

  • Cohort Analysis
  • Feature Attribution Analysis
  • Funnel Analytics and Visualization
  • Campaign Attribution Analysis
  • User Journey Analysis
  • Recency & Frequency Analysis
  • Creating and managing centralized CDP
  • Dashboarding & creating model using real time ETL Jobs
  • Investigating User Behavior & Affinity
  • Business ROI Analysis
  • Shopping Behavior Analysis
  • Keyword Analysis
Data Utilization

ML is playing a huge role in generating insights and forecasting the future growth aspects for all businesses. We prepare the businesses to enable them into using the capabilities of Google Cloud Platform and its Machine learning capabilities using data from marketing and analytics platforms.

Solutions Offered​

  • Creating and managing centralized CDP
  • Dashboarding & creating model using real time ETL Jobs
  • Online Offline Data Integration through DWH
  • Offline Conversion Upload Architecture (Google Ads & DV360)
  • Conversion API (Facebook Ads)
  • Lead Conversion Modelling
  • CLTV Data Model Creation
  • Conversion Rate Optimization
  • Custom Attribution Model
Paid Search Marketing

Paid search marketing is a form of online advertising where you only pay for visitors that click through to your website from a targeted advert or “sponsored” link.

Solutions Offered​

  • Google Ads & Microsoft Ads Audit
  • Keyword Research
  • Campaign Monitoring and Optimization
  • Product Integrations
  • Conversion Action Tracking (Online & Offline)
  • RLSA Campaign Set Up
  • PLA Planning & Management
  • Search Ads Reporting Dashboard
  • Search & Shopping Campaign Set Up
  • Troubleshooting Data Discrepancy
  • UTM & Campaign Naming Structure
  • Feed Creation and Management
Media Planning & Buying

Media buying is done for online advertising to identify and purchase ad space on channels that are relevant to the target audience at the optimal time, for the least amount of money. Platforms: DV360, CM360(Ad server), Facebook Ads, YouTube Advertising, LinkedIn Ads, Taboola Ads, Outbrain Ads, Verizon Ads, Snapchat Ads, TikTok Ads

Solutions Offered​

  • Platform & Campaign Audit
  • Conversion / Pixel / Events Configuration
  • Campaign Monitoring and Optimization
  • Product Integrations
  • Audience & Media Channel Analysis
  • Targeting Criteria Identification
  • Media Planning & Buying
  • Troubleshooting Data Discrepancy
  • One-View Reporting
  • UTM & Campaign Naming Structure
  • Dynamic Ads Set Up (DV360)
  • Campaign Trafficking

Let’s make something great together!

Hundreds of clients all over the world trust us for strategy,
measurement framework, analytics, advertising strategy & many more.